Mapping a retail customer’s online shopping behavior with offline purchases is the next big thing in enhancing customer experiences. Promote in-store purchases by tracking online behavior Read more: Intent-based Marketing in the Retail industryĢ. The user fills up his details and submits the form, as a result of which he can be targeted with specific, seasonal offers and incentives on channels such as email and SMS. This could be achieved by tracking the anonymous user’s cookie via the CDP.Īlternately, when the user exhibits intent to exit the website, a lead form pops up, asking him to fill up his details. Although the user is anonymous, marketers can target the person through various online channels such as onsite and browser push notification. This article is aimed at fulfilling this exact requirement which is – what are some of the interesting CDP use cases for the retail industry?Ī new user comes to a retail brand’s website with an intent to purchase a particular product but drops off. This single customer view makes it possible for marketers to deeply understand customers and serve personalized offers and recommendations via their preferred channels and devices.īut before trying out any tool, marketers always look for use cases or case studies that can help validate why such tools can elevate their business. The unified customer data gives marketers an overall view of the customer’s online and offline interactions with their brand.
The primary and most quintessential feature of a CDP is unifying customer data from various sources and data silos. Real-time marketing automation systems built on a solid platform such as a CDP can upgrade a martech stack to a whole new level. A CDP or Customer Data Platform is the latest martech product that has caught the attention of retail marketers. Be it email automation or SMS or campaign orchestration, the adoption and usage of such martech tools have increased substantially. In today’s digital marketing arena, retail marketers are quite adept at using marketing automation tools for their business.
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